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Book Details :
Published on: 2012-10-02
Released on: 2012-10-02
Original language: English
A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.
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